Conference Schedule Find the sessions that interest you
Saturday, May 30, 2020
Text Size

A Better Elevator Pitch

Scott Andrew James

A Better Elevator Pitch: Crafting Your “Lunch Line Pitch” for real-life situations


When someone asks "What are you working on?" you have an opportunity to grab their attention. Are you ready? Most authors aren’t. (Hint: It’s not the right time to launch into a description of your plot). But the classic idea of an elevator pitch isn't right either. Do strangers ask you questions in elevators? No. But we often have these conversations while standing in line for lunch at a conference, getting coffee, or catching up with friends. In those moments, what you say and how you say it can open unexpected doors — or leave you out in the cold. In this workshop, Scott will take a deep dive into what the Lunch Line Pitch is, examine some author examples, and lead a mini-workshop to help all in attendance build a first draft of their own Lunch Line Pitch.


You will learn how to:

- Quick pitch your current next book in less than 5 seconds

- Pitch yourself in just a sentence or two (No more wondering what to say!)

- Get agents, readers, friends, and family interested in what you’re working on

Learn More:

Scott Andrew James is a poet and workshop leader focused on helping people transform how they communicate & create. He is a former Author Brand Manager for Greenleaf Book Group, has coached multiple Amazon bestselling authors, and has been cited on as one of "27 Masters of Marketing and PR Every Entrepreneur Can Learn From." He co-developed the award-winning Underground Book Club at Attack! Marketing and has presented at events including O'Reilly Tools of Change Author (R)evolution and the National Speakers Association Annual Conference. Learn more at


Room: Providence Room